Someone made this quiz destined to go viral around here where “BuzzFeed-Style” you find out what your authentic Louisiana name is. The interesting part? The perfect ad placement next to it for Louisiana Job Connection.
Because I loved it so much I wanted to find out who was behind the quiz, but there’s no brand directly tied to the page claiming ownership. After further investigation guess what, I think it’s LED’S Louisiana Job Connection. I think they literally created a website they knew would get shared multiple times by their direct target audience, just so you see their ad while you’re there. And I’m obsessing over that idea.
The only clue I had was the ad and then on the page description in my tab bar it says: “Louisiana Name Maker Quiz | Come Home, Louisiana” and Come Home Louisiana is LED’s campaign to motivate people to return to Louisiana (by using their Job Connection page). They haven’t promoted it on their website/social channels but instead have Visit Baton Rouge, BR’s CVB, and other tourism-related entities pushing the quiz—also genius.
It’s intriguing to see they aren’t taking the native advertising/ promoted content route saying “brought to you by” or calling it “LED’s Authentic La. Name Maker Quiz” or throwing a plug at the bottom saying “Missing Louisiana? See if theres a job there waiting for you on La. Job Connection.”
But they are instead trying to secretly associate themselves with it in your mind. What’s in for them to spend money on this if they aren’t shouting from the rooftops it was made by them—Did they basically buy the perfectly appropriate and relevant ad space for themselves from THEMSELVES?
Are we becoming numb to sponsored content? Are job seekers more likely to go to their website from the ad then had they “sponsored” the quiz? Did I just notice this because I work in advertising everyday and the regular human would never have? SO MANY QUESTIONS.
Just thought I’d share my advertising geek-out of the day and so you can also take the quiz to find out your Louisiana name! http://louisiananame.com